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What is an E-Liquid?

E- Liquid is the fluid that fuels the Electronic Cigarette. It is what provides the nicotine solution and the flavouring to your Electronic Cigarette. It is the vapour in which you exhale that mimics the traditional tobacco smoke.

The vapour produced is the smoke-like substance that is exhaled when smoking an Electronic Cigarette. E-liquid provides a consistently thick vapour giving you the same feeling and look you would get when exhaling a traditional cigarette.

Taste is the first sense heightened when smoking an Electronic Cigarette. Some enjoy menthol; some enjoy traditional flavours, while others enjoy fruity or sweet flavours. For some smokers the most important factor is the sensation you get when the nicotine hits the back of your throat while inhaling. E- Liquid, depending on the strength and flavour you decide to buy will leave you with this sensation.

 We have a vast array of natural flavours, all of which are available with either Zero nicotine or various levels of nicotine. We also offer an option for you to create your very own personal Bespoke E Liquid using a combination of two of our premium flavours and personalising the base of your E liquid to your personal taste.

Avant Garde E- Liquid is offered in various different strengths.

Nicotine Free

Very Low - 3mg

Low;- 6mg

Low - Medium - 9mg

Medium;- 12mg

Medium - High; 18mg

High 20mg

E-liquid uses base ingredients to create a smooth flavour. This base can consist of PG, VG or both. PG (Propylene Glycol) and VG (Vegetable Glycerine) are combined with natural flavours to create unique and satisfying recipes.

Propylene Glycol is used as a flavouring carrier in food products, as an ingredient in food colouring and also used as an additive in various medicines. A combined base of PG/VG blend is much more smooth then 100% PG base. Propylene Glycol is non-toxic.

Vegetable Glycerine is a sweet, thick, vegetable based liquid. Vegetable Glycerine is non-toxic.

 Avant-Garde E liquids are produced using superior quality, pure ingredients sourced and produced wholly in the United Kingdom to the highest standards for a truly sophisticated and supremely enlightening experience in every Vape!

Our ethos is simple, to provide the ever increasing Vaping community with Pure, High quality Superior E liquid with Safety being of Paramount importance. Whilst the market is flooded with cheap factory produced imports we pride ourselves in using only the purest ingredients available in the United Kingdom, we do not use any ingredients from China or any other country, where the contents cannot be guaranteed, all our ingredients are of the highest quality and produced in the United Kingdom.


  • No Alcohol
  • No Artificial Sweeteners, Colours or Preservatives
  • No Animal ingredients of any kind
  • Vegan/Kosher/Halal friendly
  • No Diacetyl
  • No Gluten, Corn or Peanut derivatives

 It has taken us several months of laborious testing and countless focus group consultations to perfect our e liquids and we are very proud to be able to provide you the culmination of our hard work. We do not believe there is a comparable e liquid currently on the market.